By jahanzaib TikTok has rapidly climbed the cliff in the ocean of social media platforms, pulling millions of people along, where preteens, teens, and youngsters were easy to tow. Every Gen Zer now wants to be a famous star on this particular platform even though they come across various similar sites. A China-based video-sharing app named TikTok entered the field in 2006, where approximately 680 million users are being played, with 65% of teenagers as the main characters. But the question here is why?
Is TikTok Targeting Teens?
Yes, TikTok’s number one target is Generation Z, which includes teens and young adults. Despite this, people of all ages enjoy creating and watching videos on TikTok. However, we should not deny that TikTok significantly influences teen culture. It is all about making short videos with built-in audio, and all we have to do is give lip sync and gain views and likes. You can buy TikTok likes, which likes to go viral instead. The algorithm of TikTok grasps teens quickly as it tailors videos to our “for your page” of our tastes.
Creating videos on this platform is not rocket science, though. Getting likes and going viral on TikTok gives young adults an adrenaline rush, which makes them a habit of routine. Young adults prefer simple and easily consumable content, which TikTok took advantage of and evolved into a smooth way of communication for them.
Its Algorithm For Your Page
In simple terms, the app’s opening feed for your page is why people of all ages invest their time in it. FYP is the page where you can get new content, performing as this app’s primary timeline.
One of the tasks of this app is to keenly observe every user and what content they engage with over time. For example, if you share, comment on, or even like a particular video, you may notice videos that are alike.
Fyp helps the app predict what kind of content you would like and what kind of content you will scroll through. A large population on this platform likes dance videos and song videos, while some also enjoy seeing cooking and ASMRs.
Flaunting Creativity
Fashion, music, dance, sports, beauty, fitness, books, humor, cuisine, and so on all stay together in this content space. Most people come in for entertainment purposes here rather than their posts, where influencers and creators tend to flaunt their creativity with a flip of a hair. Creativity has no end here, which gives us endless scrolls on this pedestal. Endless scrolls with so much creativity make teens and young adults generous of their time.
Memes on TikTok
Creators nowadays enjoy creating memes on this app as this platform is a home for creativity and is gaining more popularity comparatively. Mostly, they choose an audio clip where they infuse humor and make people laugh, which simultaneously increases their adrenaline. Tikviral is the easiest way to get likes and views on TikTok. Memes make our hearts lighter, which is another reason teens are into it.
New Standard Filters
Generally, TikTok is composed of various samples of sounds, music, special effects, and filters, so even kids are curious to experiment with filters to produce content. Moreover, beauty filters became popular among all the filters available. And to a point, beauty filters reached a more sophisticated need.
There were both criticisms and concerns about this particular filter, which is a valid point of view. With so much development in technology, beauty filters often reflect on us and make it worse. Young adults go for looks, and this filter has set beauty standards that make some feel inferior.
Operating Videos
- Profile: You must create a profile if you want to use this platform. Your profile on your TikTok account holds personal information, people you have subscribed to, and the videos you liked and saved.
- Content: An exciting phase on this platform is the content on your page that interested you in this application.
- Tools: Editing in TikTok is a piece of cake because it provides users with simple tools to access and edit their videos accordingly.
- Communication: This app would not have been this popular without user social interaction.
Conclusion
TikTok is popular among teens because creating content is as simple as possible. Every day, a new platform and social media platform grab teenagers’ attention. In the knot of TikTok, which is probably a popular platform among teens, it is a common concern of their parents and people to feel out of the loop.
Unfortunately, this case will not be easy to solve. But we can talk to the young adults and teens in our lives about the sensitivity and some healthy ways to use the app.
Finally, don’t disregard the craze of TikTok among teens just because you are unfamiliar with it or just because you don’t relate to it. Instead, take steps to make teens aware of this.