By rob eagar 
The restaurant is a type of business that demands a lot of marketing and promotion if you want to make it big. It is a high-competition business that needs constant marketing effort to stand out from the crowd. This is where marketing tools for restaurants come in. As a restaurateur, you can invest in these tools for the growth of your business.
You can use marketing tools for restaurants for the below things:
Email marketing
Email marketing is a powerful tool that can be used to increase sales and build brand awareness.
When it comes to creating effective email marketing campaigns for restaurants, there are a few basic tips that can help you build stronger relationships with your customers.
Create a compelling offer – The foremost step in any email marketing campaign is to create an offer that your customers will want to take advantage of. This should be an offer that they can’t resist and one that provides value to them, as well as the business. For example, if you own a restaurant and are looking for ways to increase revenue, then offering discounts or promotions could help earn more customers and make your restaurant more profitable.
Focus on building relationships – You can send them emails on special occasions such as on their birthdays and wedding anniversaries. You can also wish them Christmas and New Year. You can make them feel special by giving them personalized offers.
Keep it simple – Do not overwhelm their inboxes with irrelevant information. Send them occasional emails and keep things simple.
A marketing tool can help you automate your email marketing campaigns.
Social media
Social media marketing for restaurants is a great way to get more reviews and make money.
If you are a restaurant owner, then you know how important it is to have a good reputation. You don’t want your customers leaving your restaurant because of the food or service.
Social media for restaurants is more than just a way to market your business. It’s a way to connect with your customers, engage them, and create a community that will drive sales and loyalty.
Some of the topmost platforms you can choose for your restaurant branding and promotion are:
1. Set up a Facebook Page
2. Make a Twitter account
3. Create an Instagram Account
4. Develop a Google+ Profile
5. Use a LinkedIn Company Page
Search engine optimization
Search engine optimization or SEO is the process of affecting the visibility and organization of a website or a web page in a search engine’s unpaid and sponsored listings, in order to enhance the amount of traffic coming into it.
This is accomplished by using search engine optimization techniques for instance keywords, meta tags, meta description tags, headings (H1-H6), page titles/meta titles, alt tags, keywords in URLs/URLs in meta tags, indexing language utilized on the website (for example English for US sites or Chinese for Chinese sites), robots.txt file for blocking spiders from crawling pages.
Search engines often use specialized algorithms to determine which web pages are pertinent to the given search query. A vital concept in the algorithm is that it must be able to identify which websites are more likely to be correct answers to a query than others. The most successful websites will receive high-quality links from other websites that are pertinent to the original topic being searched on.
Here are a few of the top SEO strategies for restaurants:
1. Invest in a professional website
2. Make an eCommerce website
3. Use social media to grow your business
4. Get more reviews from local customers
All in all, the above-mentioned things you can do easily with marketing tools for restaurants. You can Google and find a reputed marketing automation platform for restaurants.