By jahanzaib 
Born X Raised Clothing a streetwear label rooted in the culture and ethos of Los Angeles, has become a major force in the fashion world, gaining a reputation for its unique designs, bold messaging, and deep connection to the city that inspired it. Founded in 2013, the brand has quickly established itself as more than just a clothing line; it represents a lifestyle, a community, and a philosophy that resonates with the urban youth and streetwear enthusiasts worldwide. But what sets Born X Raised apart from other streetwear brands? The answer lies in its blend of cultural authenticity, artistic vision, and social consciousness.
Origins and Founding
Born X Raised was founded by two Los Angeles natives, Spanto and Pauly, who sought to create a brand that represented their personal experiences growing up in the city. Both of them had been heavily involved in the Los Angeles street scene, with Spanto being a designer and Pauly a graphic artist. Their vision was to create a label that paid homage to the gritty, vibrant spirit of L.A. while offering something that was uniquely reflective of their own identities.
The name “Born X Raised” is a reflection of this ethos — “Born” signifies their roots in L.A., while “Raised” represents the growth, challenges, and influence the city had on shaping their personalities and creative pursuits. From the very beginning, the brand’s identity was intertwined with the streets of Los Angeles, celebrating both the city’s rough edges and its undeniable creativity.
The Aesthetic: Melding L.A. Culture and Street Style
The Born X Raised aesthetic blends a variety of elements from the streets of Los Angeles, including skate culture, hip-hop influences, and the city’s rich Latino heritage. The designs often feature bold graphics, local landmarks, and nostalgic nods to L.A.’s history. From the classic “Born X Raised” logo to more elaborate designs, the clothing speaks to both local pride and a broader cultural movement.
The brand’s aesthetic embraces an eclectic mix of colors, typography, and iconography that speaks to the diversity of Los Angeles. The team behind Born X Raised works closely with local artists, graphic designers, and illustrators to create designs that feel authentic and personal, often incorporating references to L.A. street signs, gang culture, and the city’s iconic imagery like palm trees and lowrider cars.
The brand also takes a laid-back, almost rebellious approach to fashion. It’s not about perfection, but about capturing the rough, raw, and real essence of life in L.A. This authenticity has struck a chord with those who identify with the same struggles and triumphs, creating a deep emotional connection to the brand’s designs.
The Impact of Community
One of Born X Raised’s greatest strengths lies in its deep connection to its community. From its inception, the brand was built by people who understood the importance of authenticity in streetwear. Spanto and Pauly were not simply creating designs to sell products; they were building a cultural movement. In interviews, they’ve often emphasized how the brand is shaped by the people around them and the everyday experiences they have in the streets of Los Angeles.
One of the most powerful aspects of Born X Raised is how it taps into the notion of belonging. The brand feels like a community, and it’s not just about wearing the clothes, but about embodying the values they represent. Born X Raised has often collaborated with local Los Angeles artists, musicians, and businesses to ensure that their brand remains connected to its origins. These collaborations not only strengthen the brand’s authenticity but also foster a sense of loyalty and pride among its fans.
This sense of community is particularly evident in the brand’s merchandise. Each collection is not only about fashion but also about creating a narrative and sharing stories from within the L.A. lifestyle. Whether it’s through limited edition drops or partnerships with local businesses, Born X Raised creates a sense of inclusivity — something that has made it especially popular among streetwear aficionados.
The Streetwear Revolution
Streetwear has evolved from a niche subculture into a global phenomenon, with brands like Supreme, Off-White, and A Bathing Ape leading the charge. However, Born X Raised has carved out its own unique space within this larger movement. While many streetwear brands have evolved into high-end, luxury labels, Born X Raised has remained true to its roots — creating affordable, accessible designs that still carry cultural significance.
The brand has found a way to balance exclusivity with inclusivity. While it releases limited edition drops that are highly coveted, it also maintains a more approachable and diverse selection of products, making it accessible to a wider audience. Born X Raised has managed to stay grounded while simultaneously keeping its finger on the pulse of the rapidly changing fashion world.
Born X Raised has also embraced the use of social media and e-commerce to connect with fans and grow its presence globally. Instagram, in particular, has been a major tool for the brand to engage with its audience, giving fans a behind-the-scenes look at new designs and collaborations. Social media has allowed Born X Raised to build its own narrative and to create a sense of excitement and anticipation around its releases.
Collaborations and Expanding Reach
A key part of Born X Raised’s success has been its strategic collaborations with other brands and artists. Over the years, the label has worked with some of the most influential names in streetwear and beyond, including Vans, Nike, and Adidas. These collaborations have allowed Born X Raised to expand its reach beyond its L.A. base, introducing the brand to international audiences while maintaining its street-level authenticity.
In addition to collaborations with major brands, Born X Raised has worked with various local artists, musicians, and athletes, making it a symbol of Los Angeles creativity. These collaborations reflect the brand’s core values of authenticity, inclusivity, and community. By bringing together different creative voices, Born X Raised continues to push the boundaries of streetwear while staying true to its roots.
The Future of Born X Raised
As Born X Raised moves forward, the brand continues to evolve. It remains committed to its mission of staying true to L.A. culture while also expanding its influence worldwide. The streetwear scene is ever-changing, and Born X Raised has shown that it can adapt while staying rooted in the authenticity that made it a success.
With its loyal fanbase, growing global presence, and continued commitment to local culture and collaboration, Born X Raised is poised to continue shaping the streetwear industry for years to come. The brand’s message — that being “Born X Raised” is about more than just where you come from, but about how you grow, adapt, and stay true to yourself — resonates now more than ever, making it an enduring symbol of streetwear culture and L.A. pride.
In the end, Born X Raised is not just a brand; it’s a cultural movement that bridges the gap between fashion, community, and personal identity. For those who wear it, Born X Raised is a symbol of more than just style — it’s a badge of honor, a statement of where they’ve been, and a reminder of where they’re going. Whether you’re from L.A. or just a fan of its spirit, the Born X Raised label has something for everyone — and it’s only getting started