By Juliaparr 
Choosing the right outdoor signage is crucial for your business’s visibility and branding. It not only helps potential customers find your location but also communicates your brand identity and attracts new clientele. But with so many types of outdoor signs available, how do you determine which one is best for your business?
Here’s a guide to help you choose the best outdoor signage for your business.
1. Building Signs: Make a Strong Statement
Building signs are often the first thing people notice about your business. These signs are mounted directly on the exterior of your building and typically display your business name, logo, and sometimes a tagline.
- Channel Letters: These 3D letters are individually cut and can be illuminated for better visibility at night. Channel letters offer a clean, modern look that works well for most businesses.
- Dimensional Letters: Similar to channel letters but typically non-illuminated, dimensional letters provide a sophisticated look. They are a great choice if you want to project a high-end image.
- Blade Signs: These signs project from the side of the building and are perpendicular to foot traffic. They are ideal for businesses in high foot-traffic areas where visibility from the sidewalk is important.
2. Monument Signs: Stand Out from Afar
Monument signs are freestanding signs typically placed near the entrance of a business or complex. They are often at eye level and are highly effective in capturing the attention of drivers and pedestrians.
- Pylon Signs: These tall, freestanding signs are perfect for businesses near highways or in large shopping centers. They can be seen from a distance and are often illuminated for 24/7 visibility.
- Post and Panel Signs: A simpler and more cost-effective option, post and panel signs are versatile and can be customized to fit your brand’s aesthetic. They are great for directing traffic or marking entrances.
3. Window Graphics: Utilize Your Glass Space
Window graphics are a versatile and cost-effective way to make the most of your storefront’s glass space. They can be used to display your logo, business hours, promotions, or even decorative elements.
- Vinyl Decals: These are easy to apply and remove, making them perfect for temporary promotions or seasonal displays. Vinyl decals can be customized with any design, including full-color images.
- Frosted Glass: For a more elegant look, consider frosted glass graphics. They offer privacy while still allowing light to pass through and can be customized with your logo or other branding elements.
4. Awning Signs: Combine Functionality and Branding
Awning signs not only serve as a shelter from the elements but also offer a unique branding opportunity. These signs are typically placed above windows or doors and can be customized with your business name or logo.
- Fabric Awnings: These traditional awnings can be printed with your business information and are available in various colors and styles. They add a classic touch to your storefront while providing shade.
- Metal Awnings: For a more modern look, metal awnings offer durability and can be powder-coated to match your brand’s colors. They are perfect for businesses looking to convey a sleek, contemporary image.
5. Digital Signs: Dynamic and Eye-Catching
Digital signs are becoming increasingly popular due to their ability to display dynamic content that can be easily updated. These signs use LED technology to display text, images, and even videos.
- LED Message Boards: These are perfect for businesses that need to frequently change their messaging, such as restaurants, theaters, or event venues. LED message boards can display scrolling text and can be programmed to show different messages at different times.
- Full-Color LED Displays: If you want to make a big impact, consider a full-color LED display. These screens can show high-resolution images and videos, making them ideal for businesses that want to showcase products or promotions in vivid detail.
6. Banners and Flags: Affordable and Flexible
Banners and flags are some of the most affordable outdoor signage options available, and they are highly versatile. They can be used for temporary promotions, grand openings, or special events.
- Vinyl Banners: Durable and weather-resistant, vinyl banners can be printed in full color and are perfect for outdoor use. They are easy to install and can be reused for multiple events.
- Feather Flags: These tall, narrow flags are eye-catching and perfect for drawing attention to your business from the street. Feather flags are portable and can be used in a variety of locations.
7. Directional Signs: Guide Your Customers with Ease
Directional or wayfinding signs are essential for businesses located in larger complexes, parking lots, or multi-tenant buildings. They help customers easily find your business without frustration.
- Parking Lot Signs: Ensure your customers know where to park with clear and visible parking lot signs. These signs can also indicate accessible parking spots and exits.
- Directional Arrows: Use simple directional arrow signs to guide customers to your entrance or specific areas within your business. These can be mounted on posts, walls, or even as floor graphics.
Conclusion: Choosing the Best Outdoor Signage for Your Business
The best outdoor signage for your business will depend on your location, target audience, and brand identity. Whether you opt for a bold building sign, a welcoming awning sign, or a dynamic digital display, your signage should reflect your brand and meet your business goals.
At Touchstone Signs & Graphics, we specialize in creating custom outdoor signage solutions that help businesses stand out and attract customers. Our team of experts can guide you through the process, from design to installation, ensuring your signage is both impactful and effective.