By rob eagar 
In the competitive world of e-commerce, every store owner is looking for ways to increase their Average Order Value (AOV). A higher AOV means more revenue per transaction, which is crucial for business growth. One strategy that has been gaining traction in WooCommerce stores is the Mix and Match WooCommerce feature. This feature allows customers to customize their orders by selecting a combination of different products, often at a discounted price.
In this article, we will explore the benefits of the Mix and Match WooCommerce strategy and how it can help boost AOV. We will also dive into the concept of WooCommerce product boxes and how they play a vital role in encouraging customers to spend more.
What is Mix and Match WooCommerce?
Mix and Match WooCommerce refers to a sales technique where customers are encouraged to create custom bundles or combinations of products. For example, a clothing store may offer a bundle where customers can pick any three T-shirts for a fixed price. This not only makes the shopping experience more engaging but also gives customers more control over their purchases, ultimately increasing the likelihood of a larger order.
The concept is quite flexible and can be adapted for various product categories, including clothing, accessories, electronics, food, and more. The idea behind Mix and Match WooCommerce is to make the customer feel like they are getting more value, often by offering a discount on bundles or multiple items.
Benefits of Mix and Match WooCommerce for Your Store
1. Increased Average Order Value (AOV)
One of the most significant advantages of implementing a Mix and Match WooCommerce strategy is the potential to increase your store’s Average Order Value (AOV). When customers can combine products into a bundle at a discounted price, they are more likely to add more items to their cart than they originally planned. This leads to a higher overall spend per transaction.
For example, if a customer comes to your store to purchase one item but sees that they can get a bundle of related items for a slightly higher price with a discount, they are likely to add more to their order.
2. Better Customer Experience
The Mix and Match WooCommerce strategy allows you to offer a personalized shopping experience. Customers appreciate the ability to choose the products they want in a bundle. This sense of customization makes them feel like they are getting a deal tailored just for them, which can significantly improve customer satisfaction.
Additionally, providing bundles can help guide customers toward complementary products they might not have considered before, increasing the chances of them discovering new products in your store.
3. Clearance and Overstock Management
If your store has excess stock or items that aren’t selling as well, Mix and Match WooCommerce offers an excellent way to move these products. By bundling overstock items with bestsellers or popular products, you can create value packages that will help clear your inventory while still generating revenue.
This also helps reduce the appearance of unsold or underperforming products, ensuring your store looks fresh and well-managed.
4. Enhanced Marketing Opportunities
The Mix and Match WooCommerce feature opens up numerous marketing opportunities. You can create exclusive bundles for holidays, promotions, or new product launches. Offering limited-time bundle discounts or exclusive deals for WooCommerce product boxes can create urgency and encourage customers to make a purchase.
For example, you could create a “Buy More, Save More” campaign where customers receive a discount for buying a bundle of products within a specific category, such as “Winter Essentials” or “Back-to-School.”
What Are WooCommerce Product Boxes?
WooCommerce product boxes are essentially pre-packaged bundles that can be sold as a single product. These boxes typically consist of related items grouped together for a discounted price. For example, a beauty store might offer a “Skincare Starter Kit” box containing a cleanser, moisturizer, and serum at a discounted price compared to buying each product separately.
These boxes are an effective way to implement the Mix and Match WooCommerce strategy. They not only provide a discount to customers but also encourage them to try products they might not have initially considered. WooCommerce product boxes are especially effective in categories where customers need complementary products, such as food, beauty, or home essentials.
How to Use Mix and Match WooCommerce to Increase AOV
Now that we understand the concept of Mix and Match WooCommerce and WooCommerce product boxes, let’s explore practical strategies to increase AOV using these features.
1. Bundle Related Products
One of the simplest ways to implement Mix and Match WooCommerce is by bundling related products together. For example, if you sell home appliances, you can create bundles like “Complete Kitchen Set” or “Home Office Essentials” where customers get a discount for purchasing multiple related items.
The key is to offer a slight discount on the bundle while ensuring the products are complementary. This way, customers feel like they are getting a deal and are more likely to purchase more.
2. Create Discounted Packages
Offer discounted packages or bundles to encourage customers to buy more products. For instance, you could offer a “Buy 2, Get 1 Free” deal or “Save 20% on bundles” for customers who purchase multiple items. This strategy works well in categories where customers typically buy in bulk or require multiple products, like beauty, electronics, or clothing.
3. Offer Product Customization
Allow customers to mix and match products based on their preferences. This can be done by offering a variety of options within a category, such as different colors, sizes, or flavors. For example, if you sell gourmet foods, customers could create their own “Snack Box” by selecting their favorite snacks from a range of options.
This strategy can be particularly effective if you offer unique products or have a wide selection within a particular category. By allowing customers to customize their bundle, you provide them with the flexibility to create something that fits their tastes while encouraging them to buy more.
4. Add a Time-Limited Promotion
Use time-limited promotions to create urgency and increase sales. For example, you could offer a limited-time bundle where customers save 15% when they purchase a set of products. Time-limited promotions encourage customers to act quickly and can significantly boost AOV during sales events like Black Friday or special seasonal promotions.
5. Offer a Loyalty Program for Bundles
Encourage repeat purchases by offering loyalty points or discounts for customers who buy bundled products. You could implement a system where customers earn points for purchasing WooCommerce product boxes or for choosing multiple items in a bundle.
This incentivizes repeat shopping and makes customers feel like they are getting rewarded for purchasing larger orders. It’s a win-win for both you and the customer.
Best Practices for Implementing Mix and Match WooCommerce
While the Mix and Match WooCommerce strategy can be very effective, there are some best practices to follow to ensure that it works optimally for your store.
1. Keep It Simple
Don’t overwhelm your customers with too many options. Offer a reasonable number of bundle choices and avoid overcomplicating the process. If customers are confused by too many choices, they might abandon their cart altogether.
2. Make Bundles Easy to Find
Place your bundles in prominent areas of your store, such as the homepage or a special promotions section. If customers can’t easily find the WooCommerce product boxes or Mix and Match options, they may not be aware of them and miss out on the opportunity to increase AOV.
3. Promote Bundles Across Channels
Don’t limit your promotions to just your website. Promote your Mix and Match WooCommerce bundles on social media, email newsletters, and through ads to drive traffic to your store and increase sales.
Check out the useful insight about the product variations swatches to enhance your store’s shopping experience!
FAQs
1. What is Mix and Match WooCommerce?
Mix and Match WooCommerce is a strategy that allows customers to create their own bundles of products, often with a discount, to encourage larger purchases.
2. How do WooCommerce product boxes work?
WooCommerce product boxes are pre-packaged bundles that contain multiple related products sold at a discounted price. They encourage customers to purchase more items while saving money.
3. Can Mix and Match WooCommerce increase Average Order Value?
Yes, by encouraging customers to purchase more products through bundles or discounts, Mix and Match WooCommerce can significantly increase your store’s Average Order Value.
4. How can I create WooCommerce product boxes?
You can create WooCommerce product boxes by grouping related products together and offering them as a bundle. This can be done using plugins like Brand Extendons that make the process easy without requiring any coding.
5. Are there any plugins for Mix and Match WooCommerce?
Yes, there are several plugins available for Mix and Match WooCommerce. Brand Extendons is a great option that allows you to create custom bundles and manage the process efficiently.
Conclusion
The Mix and Match WooCommerce strategy is a powerful tool for increasing your store’s Average Order Value. By offering WooCommerce product boxes and allowing customers to customize their orders, you create a more engaging shopping experience that encourages larger purchases. By implementing these strategies, using effective plugins like Brand Extendons, and following best practices, you can significantly boost your revenue and improve customer satisfaction.