A good web design attracts people and search engines. It is easy to tell a good web design from a bad one. However, the success of web design is just the tip of the iceberg. The fundamental principles that make it impressive lay buried deep within. So, it is necessary to analyse what makes a good design. That is what we will do here. We will see the pillars that account for a successful web design.
1. Clarity in communication
Your website communicates a message to your audience. Unless the message is clear, people could misinterpret what your business is all about. In the worst-case scenario, people could find your site meaningless and chaotic. If people cannot understand something, they would not like it. That would push them to leave the whole thing and move on with alternatives. If you want new customers, your design should communicate a precise meaning. Get the design services of the best web design company in India to help you design for clarity.
The means to communicate could take several forms, as words, colours, or fonts. Every element should be designed with a purpose to convey a message. None should stand in as a filler without any purpose. Get the website design services of an agency to create elements that communicate the message precisely.
People indeed love designs that appeal to the senses. But the concept of the art of art’s sake does not bring results for a business. Your visitors already suffer from information overload. So to enable them to focus on your site, stick to the essentials. Keeping things simple and tidy helps to understand the business without much effort and encourages visitors to take the next step. A straightforward design also allows your workforce to stay focused. If employees understand the industry well and communicate what it wants, they can bring more revenue. Work with the best digital marketing agencies to create a simple, crisp, and neat design for your website.
2. Suggesting preferred actions
Your web design should guide users throughout their journey. If this design does not help them take the next step, they could leave without action. If you suggest to the users the preferred action to take, they would feel more comfortable. All the elements in your website should have a logical progression ending in conversion. Work with the best digital marketing agencies to improve your site architecture.
The final destination for your audience is placing an order. But before that, you should guide the users to find valuable information about your products. They should learn about the different solutions you have to solve their problem. After they have enough information to decide, you should guide them to click the CTA. So, you should design your site for every stage of the user journey and build bridges to connect different stages.
3. Keeping it familiar and recognisable
Your visitors would carry the experience from other sites and expect the same from you. So, you should ensure that your icons and all other elements represent the same course of action. For instance, every click should lead to a new page. Only if you keep all elements familiar, your visitors will recognise them. In the absence of recognisable patterns and themes, they would get confused.
You can innovate and try new designs, but there is a limit. If you introduce more novelty, the site will become unpredictable and ambiguous. The visitors want to save time and effort when they scroll through the site. If you try new elements frequently, customers will lose their patience. They expect things to behave in the way they have learned so far. So, it is your responsibility to ensure that your design is familiar, predictable, and consistent.
4. Grouping pages and content
The information on your site should be sorted out and grouped into categories. You should group all information into separate pages. Then within the pages, you need to group content with various themes and topics. The menu bar should list different pages arranged according to the product they feature.
Within the pages, you need to create topical clusters having the same overarching idea. A topical cluster has pillar content and sub-topic content. The pillar content provides a comprehensive overview of the subject. The subtopic content links back to the pillar content and usually addresses a niche question.
Topical clusters help you organise your content according to semantically related concepts. Your website would turn into a virtual library having extensive information about a particular topic. Users would find it easy to navigate your site and find the information they need. The search engines would also find it easy to scan your site for rankings. So, organising content is an essential part of a successful web design.
