Business Brand Awareness

Awareness is the familiarity that the market has about a brand, whether it’s a tagline, logo, color, merchant, and others. A brand has gained awareness from the market when it can be recognized or remembered. Here are 8 ways to increase market awareness about business brands.

1. A catchy logo

One of the basic components in a business that will interact directly with the market is the logo. The logo will appear on everything related to your business, from posters, official websites, packaging, social media, even business cards and advertising content.

Because of that, making a logo that is attractive and easy to stick in the market’s memory is an effective awareness strategy.

2. Interesting tagline

Apart from the logo, the tagline is an important component as a representation of the brand. Creating an attractive tagline will make it easier for the market to recognize the value carried by the brand.

So that when the tagline is read or mentioned, the market can immediately associate it with your brand. Choose a simple tagline but closely related to everyday life.

3. Maximize social media

Who is currently not active on social media? It feels like in this digital era, the social media market has skyrocketed. Because of that, embracing the market through digital platforms is an effective way to increase brand awareness. One way is to maximize content in digital advertising on social media platforms.

4. Friendly website

The website is one of the most frequently used by the market to check the validity of a brand. When the website looks well-maintained and friendly, the market will also feel more confident about getting to know the brand better. Create a website that is suitable for access by PCs and smartphones, with content that represents all the information the market needs about brands and other interesting information.

ALSO READ THIS  When and Why Your Timing Belt Needs Replacement

5. Active in expos and bazaars

Being active in expos and bazaars is another way to ‘greet’ the market. By participating in business-like events you will get the opportunity to be known by the public. Even if the pandemic is currently hindered, you don’t need to worry because bazaars and business expos have started to be carried out online.

6. Try co-branding

Familiar with Chitato-flavored Indomie? Or Oreo and Silverqueen flavored Walls ice cream? Well, this is an example of implementing co-branding. Collaboration with other trademarks will help you increase business awareness, because it has a wider promotional area.

7. Reward technique

Promos, discounts, cashback, and giveaway are some examples of implementing reward techniques. Using it is considered effective in increasing market curiosity and desire to interact with a business brand.

8. Influencer collaboration

Influencer marketing is a promotional method that will utilize the influencer’s platform as a means of brand promotion. This will help you increase brand awareness, because influencers can reach a wider audience, and already have the trust of their followers on social media. This facilitates the process of conveying brand values.

Increasing brand awareness cannot be done in a short time, because market awareness of a business brand must be fostered consistently. Therefore investing in awareness of a brand is a strategy that is implemented in the long term.

Related Post

Leave a Reply

Your email address will not be published. Required fields are marked *